ALPHA WHITE™ deep cleaning conditioning shampoo is the perfect choice for deep, thorough, yet gentle cleaning of animals with white coats or markings. Removes stains and yellowing. Deodorizes. Leaves hair lustrous and shiny. Extreme concentration creates great value. Long lasting results leave animals looking, feeling and smelling great long after ALPHA WHITE™ is used. Humectant and emollient rich formula enriches the animal's hair and skin. May be used regularly for beautiful, show ring results. Great for dogs, cats, puppies, kittens and other companion and farm animals.